The Global Exhibitions Division organizes transaction-oriented Exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of over 150 Exhibitions, serving several core verticals, including Health & Nutrition, Beauty, Property & Construction and Pop Culture.
Primary objectives are to manage development and production of innovative attendee promotional collateral and other show materials – including print and electronic – as well as timely public relations campaigns. Goals include
incrementally increasing attendance at the International Roofing Expo and International Pool | Spa | Patio Expo.
Work with Sr. Marketing Manager and show team to execute a comprehensive attendee marketing strategy and advertising campaign to:
Work with Sr. Marketing Manager to develop and manage attendee marketing plan including:
Create, manage, develop, and produce attendee promotional collateral including:
Manage public relations activities including:
Manage development and production of Comprehensive Brochure and Show Program/Directory including:
Overall responsibility for developing and maintaining the online attendee registration:
Overall responsibility for maintaining the website including:
Deployment of attendee email campaigns:
Function as integral part of overall show team / effort in performing additional duties as required. Travel, as required.